Our researchers that reached impact through The Conversation: “Worth the effort"

One of Lund University's most read articles in The Conversation this year

Jill Storry and Martin L. Olsson in The Conversation: 
Gwada-negative: the rarest blood group on Earth

What was the result of your participation?
"We were very surprised that it was so well received and attracted so much attention. Our article became one of the university's most read articles in The Conversation this year and we received several follow-up interviews from various types of press and media."

How did you experience the collaboration with The Conversation? 
"We can honestly say that the collaboration was one of the highlights of the summer. It was a real pleasure to take on the assignment. The editor at The Conversation sent us clear guidelines that we worked from."

"Undoubtedly increased attention for our research"

David Gisselsson Nord in The Conversation:
Cognitive warfare: why wars without bombs or bullets are a legal blind spot

What were the results of your participation?
"Undoubtedly increased attention to our research, mostly positive, such as translations into newspapers in several languages other than English. On the negative side, there were some outright accusations that we had a political agenda, but that is something you have to expect when you write about international politics."

How did you experience the collaboration with The Conversation?
"Very positive and dynamic, with excellent editorial support and graphic design services." 

Do you have a piece of advice for researchers who are considering writing for The Conversation? 
"Don't hesitate – it's worth the small effort. But choose something you really want to communicate to a broad audience."